![]() With these tips in mind, we can make some deductions before we look at the research about posting times. Despite the notion that the blue light of electronic screens could negatively affect sleep quality, many users look at their phones before going to bed as well. For most people, this means rolling over in bed and immediately grabbing their phone after their alarm goes off. Most People Check Their Phones First Thing In The MorningĪccording to research, 80% of cell phone users check their mobile phones within the first 15 seconds after they're awake and alert each morning. Instagram, on the other hand, is somewhat notorious for being nearly unusable on a desktop, leading marketers to believe that the vast majority of Instagram users do so from mobile devices, like cell phones and tablets. I believe Facebook, due to the age of the average users and the user-friendly interface, is still likely to be used on desktop displays, like home computers and laptops. Instagram Is Mostly Used On Mobile Devices How and when are they most likely to engage with brands like yours? How do they access social media, and when are they most likely to be using it over the course of the day? Here are a few tips to understand your specific target market: To figure out when your posts will have the most impact, you have to fully understand who your audience is.
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